| LoverOfCycles's Forum Info |
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| LoverOfCycles's Most Liked Post |
| Post Subject |
Post Date/Time |
Numbers of Likes |
| RE: Journal of Other Forum Analysis (Volume II, Issue 2) |
04-02-2026, 07:56 PM |
22 |
| Thread Subject |
Forum Name |
| Journal of Other Forum Analysis (Volume II, Issue 2) |
General
A Cup of Bore
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| Post Message |
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Quote:
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**Yes, M.O.B.A. Networks (wearemoba.com) does work that involves and uses generative AI, both directly and through partnerships/monetization strategies.** Their core business is operating large gaming communities, websites (e.g., MOBAFire, League of Graphs), and in-game desktop apps (notably Porofessor.gg, a popular League of Legends companion tool with millions of installs). They focus on player stats, real-time insights, matchmaking, and advertising/monetization for gamers.
### Direct Involvement in Generative AI
- **AI-powered features in products**: They are actively developing and rolling out **AI-enhanced insights** and **AI-powered coaching** in the Porofessor app (e.g., more personalized recommendations, macro/drafting advice, and gameplay analysis for premium users). This is part of their 2025–2026 roadmap for the standalone Electron-based version and Overwolf app. While not every detail specifies “generative,” these features rely on modern AI/ML techniques common in gaming companions (e.g., personalized content generation or predictive coaching).
- **Use of generative AI in marketing**: They have produced ads for Porofessor that use **AI-generated voiceovers** of League of Legends content creators (e.g., synthetic voices mimicking creators like Azzap). This has drawn community discussion on Reddit about the AI voice synthesis. Voice cloning/synthesis is a clear example of generative AI.
- **Data licensing for AI/LLM training**: M.O.B.A. Networks has a growing licensing business around their massive gaming community and user data (from millions of players across apps and sites). They explicitly target **AI training data licensing**, particularly for large language models (LLMs). The CEO and reports describe this as a high-potential, recurring revenue stream expected to generate deals starting in 2026. LLMs are foundational to generative AI (e.g., ChatGPT-style models).
### Through Divestment and Earn-Out Structure
In February 2026, they divested their YouTube network (Union for Gamers / UFG) to focus on core in-game apps and communities. However, the deal includes an earn-out where **M.O.B.A. retains 80% of net proceeds from any AI-related license agreements** entered during the earn-out period (paid quarterly). This directly ties them to ongoing AI (including generative AI) monetization.
### Partners and Collaborations Involving AI
- **Tourn International** (strategic partnership announced August 2025): Tourn handles video content production for M.O.B.A. and the two companies are jointly **exploring AI training data licensing** and other forward-looking AI ventures. The partnership explicitly calls out “high-potential emerging markets such as AI training data licensing” as a revenue opportunity. Tourn itself has AI/ML expertise in content and digital growth.
- Other ad/sales partners (e.g., Venatus, Execute Media, Galaktus, Config Ads) focus on traditional gaming advertising and do not appear to involve generative AI based on public info.
In short, generative AI is not their primary business (they’re a gaming community/ad-tech company), but they actively **use it in marketing**, **develop AI features in flagship products** like Porofessor, and **monetize their data for LLM/generative AI training**—with dedicated partnerships and earn-out structures built around it. This positions AI licensing as a meaningful future growth area alongside their traditional ad revenue.
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