Random Gaming Talk

[Nintex]

For Ubisoft the real problem is the death of retail.

I think most of their sales were just people that walked into stores and bought physical games. Whenever I visited a store during the Wii / 360 era there were stacks and stacks of ubisoft games and most reasonably priced. They easily sold Assassins Creed and Wii shovelware. 

Their early GAAS success with The Division and such simply covered up their decline in physical sales.

I seldom deliberately decided to buy a Ubisoft game. Most of the time I went to the store to pick up a new big release from Nintendo or Capcom but then I'd see a Ubisoft game like Assassins Creed II, just launched at a 20% discount bundled with a figurine and I would buy that as well. Same with gifts, you could always find a reasonably priced Ubisoft game someone didn't already own like Prince of Persia or Far Cry or something.