Journal of Other Forum Analysis (Volume II, Issue 2)

[benji]

https://www.resetera.com/threads/capri-sun-has-horrible-product-design-what-else-has-bad-design.1341172/#post-147119920

How come they're still in business?

A lot of people agree it's terrible.

Rudolf Wild invented the drink in 1969 and introduced it in West Germany as Capri-Sonne (a name retired in favor of the English name in 2017). It has come to be sold in over 100 countries, with licensees including Kraft Foods in the United States (as Capri Sun)[b] and Coca-Cola Europacific Partners in parts of Europe.[c] It is one of the most popular juice brands in the world; as of 2023, roughly 6 billion pouches are sold per year globally.

In 2009, Capri-Sun's global sales of 1.106 billion liters of absolute volume (243 million imp gal; 292 million U.S. gal) ranked third in the world among fruit juice brands, after Tropicana and Minute Maid.[22] At that time, per capita consumption in the United States and Germany was around 6 Capri-Sun pouches per year, while the French island of Réunion—a major Capri-Sun exporter where the juice sells for the same price as water[23]—had the highest per capita consumption at 9.6.[10] As of 2023, Capri-Sun sells an estimated 6 billion pouches per year globally.[1] As of 2024, Forbes reports sales in more than 100 countries, netting roughly $500 million per year.[24]

Wow, I had no clue.

The shape is trademarked in Germany, where SiSi-Werke has won multiple court cases defending it.[115] Capri Sun GmbH has filed some lawsuits in the United States to defend its trademark on the pouch design, securing a $650,000 licensing fee from Faribault Foods in one case. In 2017, Capri Sun GmbH sued the pouch manufacturer American Beverage, claiming that the pouches it supplied to SunnyD and 23 other brands constituted trademark infringement.

"At least that's a real property concern unlike owning land or houses." -