Journal of Other Forum Analysis (Volume II, Issue 2)

[Uncle]

And, as Uncle said, it will actually protect their IP.

I think the biggest companies have come to realize that it's to their benefit to let people make almost anything they want with their characters, since it keeps them active in the public zeitgeist

having a generation of younger people continually thinking about memes featuring elsa or whatever is better than letting her fade away until they can't exploit her for profit anymore