Kulturkampf

[Nintex]

‘It’s not been enough to carry the day’: Why the Victoria’s Secret rebrand is over

The American lingerie chain has spent the last two years overhauling its hyper-sexualized image in a bid to regain cultural relevance and win back young consumers who preferred more on-trend upstarts like Savage X Fenty and Parade.

There were some successes, including a campaign to launch the “new” Victoria’s Secret featuring soccer player Megan Rapinoe, transgender model Valentina Sampaio and other spokesmodels, but favorable reviews from online critics never translated into sales: the brand is projecting revenue of $6.2 billion this fiscal year, down about 5% from the previous year and well below the $7.5 billion from 2020.

https://edition.cnn.com/style/why-victorias-secret-is-bringing-sexy-back-bof/index.html

I often think about that quote from Henry Ford: "If I asked the people what they wanted they would've said faster horses" or something like that.

A lot of companies steer blindly on what their focus groups tells them or what is trending in the media.
Very few companies stay the course (Nintendo, Nvidia, LEGO etc.) but those end up being the most succesful in the long run. 

LEGO was nearly bankrupt chasing LEGO video games because that's what the kids wanted but they realized later that the kids wanted video game LEGO even more.
Nintendo could've doubled down on mobile gaming as everyone told them to but instead they used mobile technology to deliver the antithesis of mobile gaming by simply consistently delivering much better games.

Everyone screamed at Nvidia to deliver low-cost / mid-performance GPUs but instead they equipped their cards with insane AI features and made their 'professional' production GPUs capable gaming GPUs as well. Creating a new high-end segment that AMD could never compete in and becoming the #1 AI company in the world because no market moves as fast as video games.