Kulturkampf

[benji]

‘It’s not been enough to carry the day’: Why the Victoria’s Secret rebrand is over

The American lingerie chain has spent the last two years overhauling its hyper-sexualized image in a bid to regain cultural relevance and win back young consumers who preferred more on-trend upstarts like Savage X Fenty and Parade.

There were some successes, including a campaign to launch the “new” Victoria’s Secret featuring soccer player Megan Rapinoe, transgender model Valentina Sampaio and other spokesmodels, but favorable reviews from online critics never translated into sales: the brand is projecting revenue of $6.2 billion this fiscal year, down about 5% from the previous year and well below the $7.5 billion from 2020.

https://edition.cnn.com/style/why-victorias-secret-is-bringing-sexy-back-bof/index.html

There's more important things than sales, like basic human decency.