08-02-2024, 06:29 PM
Sony bet big on GAAS and bought the studio that 'invented' it. Plus they denied Microsoft the opportunity to buy Bungie later.
Buying Bungie was as much about their 'next game' as it was their tech and knowledge about the GAAS market or rather the impression Sony had that Bungie had some kind of magic GAAS trick. Early on they praised Bungie for showing them how to improve their ongoing projects, tech, backend yadayada corpo buzzwords.
They watched all the GAAS games bomb and crater and course corrected. All these companies were basically looking for the magic bullet that would bring them recurring revenue with a single big project. Thinking that after the first wave of bombs like Anthem, they could all do better. They also underestimate the server bills, support, localization, ongoing development and everything else that balloons operating costs.
The big projects seldom do well right out of the gate. It either starts small and grows organically like Minecraft or you stick to your guns and keep fixing things until it catches on like FF14.
Buying Bungie was as much about their 'next game' as it was their tech and knowledge about the GAAS market or rather the impression Sony had that Bungie had some kind of magic GAAS trick. Early on they praised Bungie for showing them how to improve their ongoing projects, tech, backend yadayada corpo buzzwords.
They watched all the GAAS games bomb and crater and course corrected. All these companies were basically looking for the magic bullet that would bring them recurring revenue with a single big project. Thinking that after the first wave of bombs like Anthem, they could all do better. They also underestimate the server bills, support, localization, ongoing development and everything else that balloons operating costs.
The big projects seldom do well right out of the gate. It either starts small and grows organically like Minecraft or you stick to your guns and keep fixing things until it catches on like FF14.
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