United States Politics: ∆τ_i*ε*φ*m_i<0 where ε=4 and φ=0.25

[Potato]

They should hire me.

First step: DeSantis mocks Trump at every turn. Call him fat, a buffoon, say he had to buy his wife from Eastern Europe because no American woman would have him, mock his bankruptcies, say he couldn't manage a household budget letalone a national one. Give it all. Strongly imply that Melania wants the "D" in DeSantis. Mock Trump as a bad loser. Say he lost the 2020 election because he was incompetent and people hated him. Say even the Republicans hate him.
Second step: Don't say a fucking word about yourself. The more DeSantis talks about himself, the more ammo Trump has to mock him.
Third step: ...
Fourth step: You're president my man.



But seriously, Trump does these guys in because they try traditional campaign techniques of talking about their positives. Trump just mocks them and wins the meme points by making them look ridiculous. He turns his biggest weaknesses into strengths. If DeSantis wants to win, he has to make Trump look stupid and ridiculous.