Journal of Other Forum Analysis

[Polident]

FJ0823 panicking over people wanting to see Dune more than The Marvels. 

https://www.resetera.com/threads/imax-press-release-the-marvels-will-simply-receive-not-a-single-screen-zero-all-of-them-will-be-dedicated-to-dune-2-for-more-than-a-month.747988/#post-109726855

Maybe just maybe we cannot do the whole "Defense of real cinema" gatekeeping stuff and wish that both Dune a movie that looks really good and a movie that pushes diverse female leads in a blockbuster that also looks fun do good.

It's not like we're fresh out of an event were positivity towards two different types of films instead of pitting them against each other ended up making them both successful

Not really about the shill identity crisis going on. It’s been pretty interesting to read about IMAX’s status throughout the years. From a documentary format. To a larger screen. To extended aspect ratios. Now they’ve leaned into the idea of immersive theater experiences. So Oppenheimer and Dune aren’t as big as Barbie and Marvel, but more go see them in IMAX. It’s a different metric for success. 

As an aside, Geoff Keighley comes from IMAX money. If you ever wondered why Nolan screened Inception in Fortnite.