United States Politics: ∆τ_i*ε*φ*m_i<0 where ε=4 and φ=0.25

[Alpacx]

https://www.nytimes.com/2024/11/07/us/politics/trump-win-election-harris.html

But the ad, with its vivid tagline — “Kamala is for they/them. President Trump is for you” — broke through in Mr. Trump’s testing to an extent that stunned some of his aides.

So they poured still more money into the ads, running them during football games, which prompted Charlamagne Tha God, the host of the Breakfast Club, a popular show among Black listeners, to express exasperation — and his on-air complaints gave the Trump team fodder for yet another commercial. The Charlamagne ad ranked as one of the Trump team’s most effective 30-second spots, according to an analysis by Future Forward, Ms. Harris’s leading super PAC. It shifted the race 2.7 percentage points in Mr. Trump’s favor after viewers watched it.